Creative Advertising. Mario Pricken
Creative-Advertising.pdf
ISBN: 9780500287330 | 272 pages | 7 Mb
- Creative Advertising
- Mario Pricken
- Page: 272
- Format: pdf, ePub, fb2, mobi
- ISBN: 9780500287330
- Publisher: Thames & Hudson
Free electronic textbooks download Creative Advertising in English 9780500287330 by Mario Pricken
"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."—Adweek Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. Read More Show Less
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